To save the mountain of leafy brassicas from being wasted, the Devon-based company and its farmers have collectively accepted the bulk of the loss, and Riverford founder, Guy Singh-Watson has covered a further 25% from his own pocket and appealed to customers to help cover the rest in a post on social media saying, ‘I don’t want to ask growers, many of whom are already struggling with cost inflation, or our co-owners to pay, so my proposal is this; I am about to receive an unexpected dividend from my remaining 23 percent shares in Riverford.
